Trey Hankins is the Director of Customer and Digital Experience & Design at Arkansas Blue Cross & Blue Shield. After beginning his career at the company as a Web Content Specialist in 2006, Trey has held various roles across the Digital Solutions, Group Marketing, Design and Customer Experience teams. The CX/DX/Design teams are responsible for several key areas, including managing and optimizing the company's websites; overseeing the development and maintenance of the member portal; enhancing the tool that helps members find healthcare providers and estimate costs; implementing and managing the program to gather and analyze member feedback; and ensuring that all design elements are consistent and adhere to brand guidelines. With over 18 years of experience at the company, Trey has been instrumental in enhancing digital experiences and driving customer-centric initiatives.