About Us
1948
Established
Arkansas Blue Cross and Blue Shield was founded in 1948, after the Arkansas Medical Society and the Arkansas Hospital Association partnered to start a not-for-profit insurance program that met the principles of the Blue Cross Blue Shield Commission.
3K
Employees
With more than 3,000 employees, the Arkansas Blue Cross family is comprised of compassionate, caring people. Arkansans have trusted us for more than 65 years to provide peace of mind, and we have a long history of improving communities through wellness initiatives, healthcare education, fundraising and volunteer hours.
2023
Today
Their joint venture is now the largest health insurer in Arkansas, serving more than two million members nationwide.
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Sponsored Events
As a good corporate citizen, the company sponsors events and organizations including the American Heart Association’s Heart Walk, the Susan G. Komen Race for the Cure, the Juvenile Diabetes Research Foundation Walk, the Museum of Discovery and a number of other statewide nonprofits, especially those focused on improving health.
50
States
As part of the Blue Cross and Blue Shield Association of 36 independently owned and operated Blue Plans, our insurance is accepted by 90 percent of doctors and specialists and opens doors in all 50 states.
$2M
Grants
The Blue & You Foundation for a Healthier Arkansas, wholly funded by Arkansas Blue Cross, awards more than two million dollars in grants each year to programs that seek to improve the health of Arkansans.
Esteemed by the Community
MISSION
A healthcare system that provides affordable and safe care for all citizens.
VISION
Improve the health, financial security and peace of mind of the members and communities we serve.
VALUES
- We believe our strength comes from being an independent, mutual, not-for-profit health insurance company and that we deliver the best value to our customers and society by maintaining that structure.
- We manage for long-term benefit of the communities we serve, not for short-term rewards or gains.
- We remain financially strong and stable in order to serve future generations.
- Our members are our owners, and we keep their interests central in our business decision-making.
Consumer Experience
We’re always innovating at Arkansas Blue Cross and one of the major advancements is our Consumer Experience initiative.
We have always prioritized members, but today people have more choices. More and more people are buying insurance on their own; even people with employer-sponsored insurance have choices. We want to be their choice. And we have to earn it.
To do so, we have to work hard to deliver a consumer experience that surpasses top performing retail organizations (like Amazon or Apple).
Regardless of the department you’ve been hired into, you’re a part of this mission. From the mailroom to the boardroom, our jobs are highly dependent on one another.
For example, changes in the mailroom affect billing processes, which directly affects our customers. Everything we do – everything you do – must be made with the customer’s wants in mind.
Together, we MUST replace the stereotype that insurance is confusing, complicated and stressful. We NEED customers to feel that we are easy to understand, transparent and their advocate. As you settle into your role here, you may witness exciting changes on how we make this possible. Perhaps you will have suggestions. Please share them with your supervisors. And remember our consumer experience mantra:
Make it simple. Do it now. Leave no doubt.
WHAT IS CONSUMER EXPERIENCE?
Consumer experience encompasses all of the events or interactions our members have with us. This includes how they come to know about us, our products, signing up for a plan, using their insurance and engaging with us when they need us. These are all critical moments when we must provide exceptional service. Our goal is for the customer to always walk away feeling certain they made the right choice when they chose us.
THE COST IS HIGH
Ninety-six percent of unhappy customers will leave before they complain – meaning we rarely get a chance to make it right. When a customer is dissatisfied they will typically complain to nine to 15 people, hurting business.
